Press Release

'Pepsi Play For A Billion' Hits Two Million RegistrantsPurchase, NY -- June 11, 2003 -- In just over one month of activity, Pepsi's Play for a Billion promotional site, www.billionsweeps.com, enlisted its two-millionth registrant today. The site, developed and managed by Yahoo!, will be active until August 15.

"Judging by the overwhelming number of registrants, this program is shaping up to be our most successful Internet-based promotion ever," said John Vail, director of digital media and marketing for Pepsi-Cola North America. "Maybe we shouldn't be surprised by that -- after all, we're offering a chance to win a billion dollars."

"The success of the Pepsi Play for a Billion Sweepstakes speaks to Pepsi's innovative approach to consumer marketing and an emphasis to talking to their core audience where they are spending the most time -- online," said Beth Lawrence, regional vice president, Yahoo!.

Here's how Pepsi Play for a Billion works: Log on to www.billionsweeps.com and enter codes found on specially marked Pepsi, Mountain Dew and Sierra Mist products or mail your codes to the sweepstakes entry address on the package.

• One-thousand consumers will be randomly selected throughout the summer and offered a trip to appear on a live television broadcast on The WB in September.
   
• On the show, hosted by Drew Carey, the 1,000 sweepstakes winners will play a game of chance followed by a nail-biting elimination process to determine the $1 million prizewinner. The $1 million winner will then have a chance to win $1 billion without forfeiting the $1 million prize.

About Pepsi-Cola North America
Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, N.Y., is the $4 billion refreshment beverage unit of PepsiCo, Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Pepsi Blue, Wild Cherry Pepsi, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mug, Sierra Mist, Slice, Aquafina, SoBe, Dole single-serve juices and FruitWorks. The company also makes and markets North America's #1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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