A Look at the Top Obsessions, Most Sought-After Styles, Top Solo
Artists, Top Photographs of the Year, and More
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo's (YHOO) 2015
Year in Review, which launched today, provides a full picture of
what captivated the company's users by leveraging data from billions of
searches across Yahoo,
Polyvore,
Flickr,
and Tumblr.
For the first time, Yahoo is sharing insights from across its platforms:
Polyvore looks at all things style, Flickr reveals the top photos of the
year, and Tumblr offers a sneak peek into its annual review of top
trends, which launches on December 8. On Yahoo women throughout
Hollywood, professional sports, and on the campaign trail dominated the
year's top searches. In 2015, the Jenner family captured more attention
than the Kardashian family, the color of a dress became a national
phenomenon, and the iPhone remained at the top of consumer tech.
The untimely passing of Bobbi Kristina Brown, which came just three
years after the unfortunate death of her mother, pop star Whitney
Houston, drew tens of millions of searches and put her at No. 1 on the
Top Searches on Yahoo list. Minecraft (No. 5) continues to be the
ultimate video game of choice, making the list for the third year in a
row. While Olympic gold medalist Bruce Jenner seemed content to stand in
the background, Caitlyn Jenner (No. 3) emerged and brought transgender
issues into the spotlight. Her daughter and fashion it-girl Kendall
Jenner (No. 4) followed closely behind, and Kim Kardashian, a regular to
the Yahoo most-searched list since 2009, landed at No. 7. Apple's 6s
announcement guaranteed the iPhone (No. 2) to make the top 10.
Top Searches on Yahoo in 2015:
1. Bobbi Kristina Brown
2. iPhone
3. Caitlyn Jenner
4.
Kendall Jenner
5. Minecraft
6. Jennifer Aniston
7. Kim
Kardashian
8. Katy Perry
9. Ronda Rousey
10. Farrah
Abraham
Tumblr blogger Caitlin McNeill posted a visual challenge and a dress
color briefly became a national phenomenon. Not surprisingly, America's
obsession with "what color is the dress" has a place in the top-buzzing
crazes on Yahoo, as it was one of the biggest social debates this year.
The controversial back and forth discourse on body shaming and the
objectification of women took a twist with the man bun and dad bod. And
Katy Perry may have been the headliner for the Super Bowl Halftime Show,
but it was her dancing sharks that became a national sensation.
Top-Buzzing Obsessions/Crazes on Yahoo in 2015 (top-searched +
top gainers):
-
Katy Perry's Super Bowl Halftime Sharks
-
Starbucks Holiday Cup
-
Man Bun
-
What color is the dress?
-
Whip/Nae Nae
-
Jurassic World
-
Back to the Future
-
Drake Dancing
-
Cecil the Lion
-
Dad Bod
With familiar names tossing their hats in the presidential ring, it was
the lesser-known politicians who understandably generated more online
buzz, raising questions about who they were and their qualifications for
the top job. Carly Fiorina (No. 1), well-known for her career at HP,
leads the list of top searched presidential hopefuls, followed by Bernie
Sanders (No. 2). Former Secretary of State, Democratic candidate Hillary
Clinton comes in at No. 3, and Donald Trump takes the No. 5 spot,
despite his unlikely surge among GOP candidates, while Ted Cruz rounds
out the top 10.
Top Searched Presidential Hopefuls on Yahoo in 2015:
1. Carly Fiorina
2. Bernie Sanders
3. Hillary Clinton
4.
Ben Carson
5. Donald Trump
6. Jeb Bush
7. Lindsey Graham
8.
Scott Walker
9. Chris Christie
10. Ted Cruz
"Mad Men" may have ended its series run, but its glam influence still
lingers--most notably at the cocktail bar. The Old Fashioned (No. 1) was
the cocktail of choice of Don Draper, and it seems to be Yahoo users'
favorite as well, followed by the Manhattan (No. 2), another whiskey
favorite. Mojito (No. 3), Margarita (No. 7) and Bahama Mama (No. 10)
also make the list as Yahoo's top searched cocktails this year.
Top Searched Cocktails on Yahoo in 2015:
1. Old Fashioned
2. Manhattan
3. Mojito
4. Moscow Mule
5.
Cosmopolitan
6. Vodka gimlet
7. Margarita
8. Sazerac
9.
Sidecar
10. Bahama Mama
Throughout the year, searchers turn to Yahoo to answer any and every
question. Among the standard questions about measurement conversions and
sartorial protocol was the Tumblr-generated meme, "What color is the
dress?" (No. 5), which may look familiar from this year's top-buzzing
obsessions list. "How do you tie a tie?," which spikes every Friday and
Saturday evening on Yahoo, topped the list at No. 1, and as searchers
look to stay hydrated, "How much water should you drink daily," rounded
out the list at No. 10.
Top Searched Questions on Yahoo in 2015:
1. How do you tie a tie?
2. How many ounces in a gallon?
3.
How many ounces in a pound?
4. How many ounces in a cup?
5.
What color is the dress?
6. What is cloud computing?
7. When
is Easter 2015?
8. When is the Super Bowl 2015?
9. How many
weeks in a year?
10. How much water should you drink daily?
Tom Brady may be the gridiron equivalent of America's sweetheart, so
Deflate-gate was bound to be among the top sports controversies of the
year (No. 3). Amazing performances, however, commanded an online
following. Among them the U.S. Women's Soccer Team's spectacular World
Cup win (No. 2), American Pharoah taking the Triple Crown (No. 4), and
Serena Williams' attempt at the Grand Slam (No. 7), captured the hearts
and interest of fans. However, each of these was knocked out by the "The
Fight of the Century" between Mayweather and Pacquiao (No. 1) on Yahoo's
most searched sports moments list for 2015.
Top Searched Sports Moments on Yahoo in 2015:
1. Mayweather vs. Pacquiao
2. U.S. Women's Soccer Team Wins World
Cup
3. Deflate-gate
4. American Pharoah Triple Crown
5.
Super Bowl 49
6. Rousey vs. Holm
7. Serena Williams Attempts
Tennis Grand Slam
8. Jordan Spieth Sweeps All Major Awards for the
PGA Season
9. Caitlyn Jenner ESPYs
10. Klay Thompson Record
Breaking Quarter
Yet again, Apple took over the tech list, with iterations of its iPhone
and iPad dominating the top 10. This year, however, curiosity about the
Apple Watch elevated the old-fashioned timepiece in the digital gadget
category. Meanwhile, everyone's favorite PC whipping boy, Windows,
became an event to watch: with the debacle of Windows 8 still familiar
to many tech spectators, the promise of Microsoft Windows 10 - and its
few glitches - pushed the operating system to No. 2.
Top Searched Tech Gadgets on Yahoo in 2015:
1. iPhone 6
2. Windows 10
3. iPhone 7
4. Samsung Galaxy s6
5.
Apple Watch
6. iPhone 5
7. iPad Air 2
8. Microsoft Xbox
ONE
9. Playstation 4
10. Amazon Kindle
Is Jon Snow dead or not? That question, along with other plotlines, like
the suspense of Glenn Rhee's fate, put "Game of Thrones" and "The
Walking Dead," respectively, into the top 10 most searched non-reality
TV shows on Yahoo. "Empire" (No. 6), "Orange Is the New Black" (No. 8),
and "House of Cards" (No. 9), also appear on the list.
Top Searched Non-Reality TV Shows on Yahoo in 2015:
1. The Walking Dead
2. Young and the Restless
3. Game of
Thrones
4. Days of Our Lives
5. Bold and Beautiful
6.
Empire
7. Sons of Anarchy
8. Orange Is the New Black
9.
House of Cards
10. South Park
The bacon culinary trend continues to dominate. In 2015, bacon inspired
a lot of recipe searches, including bacon wrapped brussels sprouts (No.
1), bacon wrapped scallops (No. 4), and potato soup with bacon (No. 10).
Top Searched Bacon Recipe on Yahoo in 2015:
1. Brussels sprouts with bacon
2. Bacon wrapped jalapeno poppers
3.
German potato salad with bacon
4. Bacon wrapped scallops
5.
Bacon wrapped asparagus
6. Bacon wrapped chicken
7. Broccoli
salad with bacon
8. Bacon wrapped smokies brown sugar
9. Bacon
wrapped shrimp
10. Potato soup with bacon
Thanks to Polyvore's community of millions of fashionistas from around
the globe, Yahoo knows how shoppers were looking to update their
wardrobes throughout 2015. Based on searches, it's clear that the
Polyvore community was obsessed with channeling its inner Carrie
Bradshaw this year with tulle skirts coming in as the most sought-after
style. Also included in this year's top 10 were Athleisure staples like
midi skirts, high neck swimwear, and crop tops. To learn more from
Polyvore about what was popular in the 2015 fashion and beauty worlds,
visit http://polyv.re/BestOfPolyvore15.
Polyvore's Top Fashion Obsessions of 2015:
1. Tulle Skirts
2. Gladiator Sandals
3. Denim Dresses
4.
Two Piece Dresses
5. Midi Skirts
6. Fit and Flare Dresses
7.
Camel Coats
8. Lace Up Heels
9. High Neck Swimwear
10.
Crop Tops
For the third year in a row, Tumblr will present its own Year In Review
with more than 100 categories of the top blogs, posts, people and
moments from 2015. Unveiling Tumblr's top solo artists of 2015 for an
early look at this year's trends, it's no surprise that Taylor Swift
lands the No. 1 spot. She has become the reigning Queen of Tumblr as she
often takes to the platform to connect with her massive, fervent fan
base. Behind her are Nicki Minaj, Rihanna and Kanye West. Also
unsurprisingly to Tumblr's trend experts, newcomer Halsey lands in the
Top 10, as her fandom has asserted her status among Tumblr monoliths
like Beyoncé, Lana Del Rey and Drake. For more Tumblr trends, visit tumblr.com/2015
and stay tuned beginning December 8 for more big reveals throughout the
month.
Tumblr's Top Solo Artists of 2015:
1. Taylor Swift
2. Nicki Minaj
3. Rihanna
4. Kanye West
5.
Beyoncé
6. Lana Del Rey
7. Drake
8. Halsey
9. Marina
& the Diamonds
10. Justin Bieber
Out of the billions of photos uploaded to Flickr in 2015, a photo of the
SpaceX mission takes No. 1. To learn more about the photos, people, and
subjects that captured our hearts, eyes, and minds in 2015, visit http://flickr.tumblr.com.
Flickr's Top Photos of 2015:
1. SpaceX,
CRS-4
2. Steve
Garrington, Porthcawl Lighthouse Giant Wave
3. JK,
SELF REFLECTION
4. Daniele
Romagnoli, BORGO INCANTATO
5. Iwona,
gooseheard
6. Elena
Shumilova
7. George
Probst, Magical light
8. Albert
Droz, Typical Dutch!
9. David
Olkarny, Keep Staring
10. Thomas
Leuthard, OM-D E-M5II
For more of Yahoo's 2015 Year in Review, including additional lists and
original videos, visit http://ayearonyahoo.tumblr.com.
Additional Yahoo Top-Searched Lists Available to Media:
Female Celebrities
Male Celebrities
International
Leaders/Influencers
Reality Stars
Recipes
Desserts
Athletes
Sports
Teams
Reality TV Shows
TV Shows (Reality & Non-Reality)
Video
Games
About the Yahoo Year in Review Methodology
To develop the Yahoo Year in Review, our editors analyze Yahoo Search
queries based on a number of factors, including absolute volume and the
growth from previous periods, to see which themes and trends bubble to
the surface. Individuals and their Search queries always remain
anonymous. Top searched refers to searches with the highest volume.
Spiking refers to searches with the greatest change from one year to the
next.
About Yahoo
Yahoo is a guide focused on informing, connecting, and entertaining our
users. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and
around the world. In turn, we create value for advertisers by connecting
them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
View source version on businesswire.com: http://www.businesswire.com/news/home/20151201006945/en/
Yahoo
Ana Braskamp, 408-718-4493
abraskamp@yahoo-inc.com
or
Polyvore
Kym
Lino, 518-669-2017
klino@yahoo-inc.com
or
Tumblr
Leah
Linder, 727-643-1134
LeahLinder@tumblr.com
or
Flickr
Anne
Yeh, 408-349-2037
anneyeh@yahoo-inc.com
Source: Yahoo
News Provided by Acquire Media